Linkedin is a business networking site which boasts of more than
55 million professionals interacting on it. As any good business person would
notice, Linkedin acts as a great networking tool for lead generation, hiring
and business networking purposes.
As a social media marketing agency , we'd
like to point out certain do's and don'ts for businesses on Linkedin:
Do's
• Make sure that your status
updates are done in a wise and well thought manner. The community on Linkedin
are professional business users. Many HR managers scout Linkedin for your
profile and details before making hiring decisions. Do make sure that the information
you share on Linkedin works for you and not against you.
• Grow your network. Invite
friends, join groups, interact in your community. Your influencing power as a
business or individual depends on the number of members in your network.
• Make sure that your profile is up
to date and honestly filled out. Do ensure that you mention your skill set
accurately and connect with like-minded individuals.
Don’ts
• Don’t post personal messages on Linkedin.
Understand that Linkedin is a business networking portal and not a social
networking website like Facebook or Twitter. Your status messages and
interactions should be more professional and oriented towards your business
rather than personal.
• Don’t try to connect with people
whom you really don’t know. Remember that you are not here for making friends
but for professional relationships. If you want to expand your network, get
active in groups, answer other members question and showcase your knowledge.
People would surely get interested in your work and your network will grow in
slow yet steady fashion.
• Respect people’s privacy and
time. Don’t be pushy with meeting requests, sales offers, and other things of
that nature. You will quickly be deemed a spammer and will start losing
connections.
Some terms to know on Linkedin
• Network: Your entire group of
members connected to you on Linkedin forms your Network
• Connection: This is very similar
to a ‘Friend on Facebook’. This is the person you are connected to on Linkedin.
All connections can see your profile and information. Likewise, you can also
see your connections information.
• Recommendations: People for whom
you have worked can provide recommendations for your work on Linkedin. Get as
many good recommendations as you can.
• Invite: This is similar to
sending a friend request on Facebook, you instead “Invite” people to join your
Network.
• Group: Group is a sub-network of
individuals usually working in same technology or residing in same area of
both.
As a business owner, getting active on Linkedin
means more leads and more reach to people you might want to hire later on.
Also, getting active on Linkedin would help you showcase your knowledge in a
particular area. Linkedin has a very important feature called ‘search’. As you
become more and more active on Linkedin, your profile appears more in search
results. A good business person would easily interpret this as increased leads
and in turn increased business.
Such business and social networking
activities take away the most important thing from you – ‘Time’. As a business
owner, you may want to hire a social media marketing agency to manage your
online reputation and interact on your behalf.
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