10 Ways Digital Marketing Beats Traditional

Digital Marketing is levelling the playing field for new startups, small businesses and even one-person operations. Though it doesn’t replace traditional print advertising, it has become the go-to strategy for successful marketers and business owners.

Here are 10 ways digital marketing is beating traditional methods.

1. It’s no longer about size. With an attractive, easy-to-navigate website, helpful information and great customer service, a small business can win the loyalty of its target audience. You and your bigger competitors both have the same opportunities.

2. Low-cost marketing. Email and inexpensive, but targeted, pay-per-click ads get more attention and brand recognition than a costly newspaper, Yellow Pages, radio and television ads.

3. Know quickly if your ad is working. You can see in real time whether or not people are responding to your ad. As it happens, you can check the number of visitors to your website, what times people are buying and how offers are converting.

4. See the numbers. Google Analytics will show you exactly how many viewers stay or leave. Email marketing providers let you track who opens, reads and clicks through your emails.

5. Tweak on the fly. Because you get marketing data as it happens, you can make changes to your ad campaign quickly. Alterations are cheap and quick to implement.

6. Increase brand recognition. Your website and social media channels let you spread the word consistently about your brand. Prospects learn to recognize it and look for it.

7. Get customers around the globe. Your marketing efforts are accessible around the world to anyone with internet access.

8. Go viral! With the magic of social media shares, your ad, video, blog or other content can be shared with millions. That doesn’t happen with a local flyer or newspaper ad.

9. Not pushy. Potential customers hate telemarketing phone calls. They throw away most ads that come in the mail. But with tailored marketing ability, your online efforts reach people who are eagerly searching for your information and products.

10. Interact effortlessly. With a simple call to action, you can encourage prospects to visit your website, sign up for your email list, write a review or buy your product.

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Digital Marketing Methods to Boost Your Business

Many of the online services give an opportunity to the clients to rank on top of the Google. SEO Company has started offering leads in the digital marketing and other marketing services. The companies are experienced and deliver efficient solutions for the new industry sectors and all clients. The main aim of the SEO Company is to deliver the perfect solutions for the clients. They devise effective strategies which are implemented to make the website rank at the top notch positions at the google and other search engines.

SEO Pakistan uses the innovative ways to search for the marketing techniques that help you to grow. The SEO experts help to create the exposure of the business while applying different strategies and formulas for the effective results. Some of the companies guarantee you with the business improvement and increase in the sale. Through SEO marketing many companies can gain the quality rankings while the services are available for any kind of small or large company.

Product Design

The team creates the massive dynamics with the guidance of expert designers and developers. To make the product more attractive and highlighting, experts use animated effects including drop and drag functionalities. The main aim is to make the project easy and beautiful for the visitors to understand.

Email Marketing

Email marketing is quick and easy to start that can reach a lot of people even to the individual ones. The intelligent design of email can also help you to be in touch with your contacts and the customers.

Social Marketing

Social marketing is the effective way to reach a large number of audience for the promotions. Promotions are the actually healthy way of advertisement and use many ways of marketing through personal selling, entertainment vehicles, public relations, media advocacy. The publicity programs in news stories and events tend to target the audience to bring an increase in the demand for the company and products.

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How to Effectively Optimize for Search on Bing – 7 Surefire Strategies

Google controls over 65% of the web search market while Bing and Yahoo do it for almost 30% of the same and thus they are still influential. You can expect them to provide you with more ways to get noticed online.

Both Bing and Yahoo are expected to have even more market share with Google’s being kicked to the curb by Firefox and making Yahoo the default search engine while Bing now powers AOL search. So you can understand the significance of Bing and Yahoo in the search market. Now it is high time that you spend time on doing optimization for Bing/Yahoo. Here are 7 outstanding tips that can help you optimize your site on Bing effectively.

Website submission – You must submit your website to Bing to be indexed there. It is the foremost step for traffic development from Bing. Simply submit the site to Bing Webmaster tools and wait until the site gets crawled. Unlike Google, Bing doesn’t update their index frequently so you don’t have to be long waiting – just be patient.Image result for How to effectively optimize for search on

Bing– 7 Surefire Strategies

Technical requirements – While ranking your site, Bing is focused on some technical nitty-gritty.

Page loading speed – Your web pages must have good speed

Robots.txt – This informs Bing robots what to crawl and what not

Redirects – Bing expects 301 redirects you’ve moved content between sites

Sitemap – Keep the sitemap clean and updated, eliminate any unjustified URLs

Canonical tags – This is a new concept that helps Bing determine which pages are original versus the duplicate ones

Straightforward keywords – Bing doesn’t want broad-matching keywords so at the time of optimizing just ensure that you’ve chosen the right keywords for exact ranking in its search result. There are many online tools that would help you pick the right keyword/keywords for Bing optimization.

Effective content – This shouldn’t be a surprise. All search engines look for relevant, original and superior quality content for the purpose of better ranking. When it comes to Bing, they look for easy and transparent ways to find content that has more chance of being ranked higher than just a well-optimized one.

Utility of backlinks – Not only for Bing, backlinks play a very important role in regards to all search engine rankings. On an average, 52% to 53% of the website backlinks with keywords in their anchor text rank amongst top 30 results on Bing. So when creating backlinks, make sure you get them from legitimate sites.

Preference of going local – Bing prefers sites that have a well-optimized local listing so be particular about it. Moreover, it is significant that you work on the same standards and ethics as Google to avoid the following;

Shady backlink tactics

• Cloaking
• Shady social networking strategy
• Duplicate content
• So many keywords within the content

Social media – Unlike Google, Bing has made it clear that social networking plays an important role in their ranking.

Nowadays, this has become extremely important to optimize accordingly for the search engine giants like Bing, Google and Yahoo in lieu of the key changes made with different browsers. So try to cover every base to ensure your SEO techniques include proper optimizing for all leading search engine. If you need SEO Services for a website then contact SEO in Pakistan for proper optimization of your website with standards and transparency.

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