Online Website Promotion Tips

If you are serious about your online business success, you can use these helpful online website promotion tips to attract people to your website. Use both online and offline promotion techniques to attract prospective customers to your website.

How Smart Entrepreneurs Promote Their Most Profitable Websites Online

After reviewing the successful campaigns of hundreds of online marketers, we have prepared some useful tips and techniques that you can use to attract highly qualified visitors to your website, convert that traffic to leads and leads to paying customers.

Online Website Promotion Tips

One of the most solid methods of attracting targeted traffic to your site is by creating and sharing helpful content. Create tutorials, reports, case studies, articles, etc and post them on your own website and blog. Also share your content via other websites. If you share helpful content, people will start trusting you. They will sign up for your email newsletters (and become leads) and eventually become paying customers.

Create step-by-step tutorials, well-researched case studies, simple info-graphics, etc. Share such content from your blog, and distribute it through other blogs and websites.

Send periodic emails to people who have opted to receive emails from you. Link back to your sales pages where your customers can purchase your products.

Offer free downloads like eBooks, reports, case studies and tutorials that are of interest to your potential customers. Include your websites URL on every page, so that the readers can visit your website while using such content.

Be active in online forums, giving real solutions to real problems raised by real people. Use the signature feature to link to your website. Whenever people read your answers, they can click on the link to your website.

Leave comments in niche blogs maintained by others. If you consistently leave intelligent, helpful comments, people will start listening to you.

When someone buys something from you, show them more products and offers you have. If it is a physical product, send them a printed catalogue promoting the amazing products you have. If it is a digital product, send a follow up email, with products you have on offer.

Buy PPC ads for keywords you target. When done correctly, this will give big returns on investments.

Write articles and submit them to free article directories.

Write press releases and get them published through websites dedicated to press releases.

Include social networking buttons like Facebook, Twitter, LinkedIn and Pinterest on every page of your website and blog. This will make it easy for your visitors to share and promote your content and product offers, for instant, free exposure for your business.

Offline Website Promotion Tips

Include your websites URL on business cards, letterheads, and every page of flyers, brochures and other marketing material.

If you give away promotional items such as USB memory sticks, coffee mugs, etc., make sure that your websites URL is prominently displayed on the item.

If your employees wear a uniform, make sure the uniforms logo contains your websites URL.

If your business owns vehicles, display the URL of your business in a large font, so that everyone who sees your vehicle can also see your URL.

If you include your business in local yellow pages, make sure that you add your web address too.

These are some of the proven and tested online website promotion tips that will help to drive traffic to your site and is the exact strategy followed by some of the most successful online enterprises.

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Linkedin and Social Mdia Marketing

Linkedin is a business networking site which boasts of more than 55 million professionals interacting on it. As any good business person would notice, Linkedin acts as a great networking tool for lead generation, hiring and business networking purposes. 

As a social media marketing agency , we'd like to point out certain do's and don'ts for businesses on Linkedin: 

Do's 

•        Make sure that your status updates are done in a wise and well thought manner. The community on Linkedin are professional business users. Many HR managers scout Linkedin for your profile and details before making hiring decisions. Do make sure that the information you share on Linkedin works for you and not against you. 

•        Grow your network. Invite friends, join groups, interact in your community. Your influencing power as a business or individual depends on the number of members in your network. 

•        Make sure that your profile is up to date and honestly filled out. Do ensure that you mention your skill set accurately and connect with like-minded individuals. 

Don’ts 

•        Don’t post personal messages on Linkedin. Understand that Linkedin is a business networking portal and not a social networking website like Facebook or Twitter. Your status messages and interactions should be more professional and oriented towards your business rather than personal. 

•        Don’t try to connect with people whom you really don’t know. Remember that you are not here for making friends but for professional relationships. If you want to expand your network, get active in groups, answer other members question and showcase your knowledge. People would surely get interested in your work and your network will grow in slow yet steady fashion. 

•        Respect people’s privacy and time. Don’t be pushy with meeting requests, sales offers, and other things of that nature. You will quickly be deemed a spammer and will start losing connections. 

Some terms to know on Linkedin 

•        Network: Your entire group of members connected to you on Linkedin forms your Network 

•        Connection: This is very similar to a ‘Friend on Facebook’. This is the person you are connected to on Linkedin. All connections can see your profile and information. Likewise, you can also see your connections information. 

•        Recommendations: People for whom you have worked can provide recommendations for your work on Linkedin. Get as many good recommendations as you can. 

•        Invite: This is similar to sending a friend request on Facebook, you instead “Invite” people to join your Network. 

•        Group: Group is a sub-network of individuals usually working in same technology or residing in same area of both. 

As a business owner, getting active on Linkedin means more leads and more reach to people you might want to hire later on. Also, getting active on Linkedin would help you showcase your knowledge in a particular area. Linkedin has a very important feature called ‘search’. As you become more and more active on Linkedin, your profile appears more in search results. A good business person would easily interpret this as increased leads and in turn increased business. 

Such business and social networking activities take away the most important thing from you – ‘Time’. As a business owner, you may want to hire a social media marketing agency  to manage your online reputation and interact on your behalf.

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