When occasions are very good and business is booming sales and marketing technique plans often take a back seat for most small organizations. There is too a lot else to do and if clients are knocking at the door of their own accord and sales targets are becoming accomplished, then researching new, innovative or experimenting with other tried and tested marketing tactics becomes a reduced priority.
Whilst it is simple for company owners to fall into this trap in the course of the good times, I’ve usually been a strong advocate of ‘Don’t Dig Your Properly When You’re Thirsty!’
And, of course, we’re not in boom times anymore: in the UK we are still in recession.
When the excellent times come once more (and yes, they are coming according to stock marketplace prediction!) rest assured the corporations who survive are those who have implemented sales and marketing techniques to make certain they are in a powerful position to mop up definitely every prospect and convert as numerous prospects into sales, paying customers and customers.
Here are my five Best Sales and Marketing and advertising Method Methods that each business should be considering in their sales and advertising and marketing method plans for 2010.
#1 – Direct Mail With A Difference!
Jon Goldman, CEO of Lumpy Mail says. “Flat mail yields flat response rates”.
Coming up with innovative, possibly quirky, but ultimately thought provoking and targeted direct advertising technique mail campaigns can genuinely help get your company in front of the right individuals who are in a position to acquire your product or service.
Forget the boring brochure kind of mail-out. It is just not compelling sufficient and far more typically than not, it just gets binned. Get creative in your direct mail shots and target those on your database who you know want your goods and services and get their attention!
# 2 Postcards choice to E Marketing and advertising Method
What’s fantastic about a postcard is that the recipient does not need to open something!
Postcard mailing campaigns are also truly price powerful and can aid to stimulate interest in those men and women who have been sitting on your database for ages and who have nevertheless to respond to your marketing and advertising emails.
They can also be utilized to drive far more traffic to your internet site. By basically ensuring you have an appealing call to action, enticing individuals to claim their free of charge report, CD or e-book or something, you’ll soon rekindle the relationship and begin to funnel them into your sales pipeline.
# 3 Sending Thank You Cards
Basically send a greeting card to thank a customer for their business. It is an inexpensive polite gesture that leaves both parties feeling fantastic. It also increases the possibilities for referrals and further sales.
Have you got this straightforward method in location for your company? You will be astonished at the final results this can bring over time as well as the really feel good element it generates!
# 4 Teleseminars or Webinars
Conducting free, info rich teleseminars or webinars is a great way to reconnect with folks on your database as effectively as recruit fresh prospects to your marketing funnel.
Time is precious and how many folks can you catch up with to share your newest market news in spite of all excellent intentions of phoning or attending a coffee or lunch meeting?
Operating free events via teleseminar or webinar enables you to add value to your contacts by sharing some excellent content as well as present you with an opportunity to entice them to purchase from you.
# 5 Compelling Testimonials
Placing a process in spot to gather potent testimonials will genuinely assist your advertising and marketing strategy.
Compelling testimonials can be employed in so several methods in your internet copy, in brochures. Contemplate also recording an interview satisfied clients. They can be played as audios or sent out via CD to other potential clients.
Contemplate innovative ways to use testimonials to assist generate a lot more sales enquiries as well enhancing your conversion rates. Think about also an efficient the procedure of gathering testimonials.
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