SEO is the process in which your website undergoes redevelopment to more effectively communicate your keywords to search engines. Optimizing your website enables it to rank higher on major search engines.
Search Engines Rank Websites based on Two Major Factors:
Unique content that contains pertinent keywords, and link popularity – the number of quality incoming links to your website.
Other important factors that determine your ranking with search engines are the architecture of the site, the visibility of your content, its underlying code and how natural your site appears to the engines. Oftentimes, sites may have duplicate content, session ID numbers, flash content, dynamic content and other such problems which prevent web pages from being indexed.
The development of incoming links from well-established websites is one of the major variables in attaining high search engine rankings. Link development is absolutely essential to your website’s success and is a major part of the optimization. A high quantity of quality links can be developed through a variety of means, including:
- One-way links from directories and other related sites
- Reciprocal link exchanges with related sites
- Fee-based directory submissions
- Article writing and submission to article directories
Major search engines often provide information and guidelines to help with site optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Yahoo! Site Explorer provides a way for webmasters to submit URLs, determine how many pages are in the Yahoo! index and view link information.
The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantees to crawl for either a set fee or cost per click.
One of the most effective Search Engine Optimization tools on the internet is the Backlink checker which checks how many Backlinks point to one specific link. Another popular tool is the Pagerank checker which checks the Google Page Rank of a webpage.
PageRank is an exclusive technology of Google which evaluates the popularity of your website’s pages by a note between 0 and 10. However, in order to know this rank, you have to download and to install the Google Toolbar. PageRank is FREE and very easy to use. You only need copy & paste the HTML code in your website to show your visitors an image with PageRank & Alexa Rank values.
Also, you can compare the profiles of two domains to determine its relative importance and popularity. This tool is especially useful for webmasters to compare website info.
Backlinks are incoming links to a website or web page. Backlinks enable you to keep track of other pages on the web that link to your website. The number of backlinks is an indication of the popularity or importance of that website or page. In basic link terminology, a backlink is any link received by a website (web page, directory, website, or top level domain) from another website. Backlinks are also called incoming links, inbound links, inlinks, and inward links.
When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links (backlinks) to that site. More backlinks to your website, higher your search engine result position.
Remember, increased search engine referrals does not guarantee increased sales. SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator’s goals.
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